Tour Information Hero Tour Information Hero

Tour Information

Tour Information

Tour Fee: Souvenir glass and beers included with each paid tour

  • $10 (plus fees and tax) per Adult 21+
  • Free Admission 0-20 yrs (no beer sampling)
  • Group Tour Discount for Groups of 15 ppl or more – 15% Discount

Tour Overview
Here in Miller Valley you will experience an indoor/outdoor guided walking tour of over 160 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process. Our tours begin with a beer because… why not? We will immerse your senses as we take you back in time to our famous underground caves and historic, Bavarian-Style Miller Inn. Don’t worry, you will rejoin us in the 21st Century as we move on to our modern operations including our Brew House, Packaging and Distribution Centers. Ice-cold refreshing samples of our finest brews will be served at various stops along the tour (and after!) for those 21 and older. Water and soft drinks are available for guests under 21 or upon request.

Please note: This tour does include considerable walking including 46 mandatory / 56 optional stairs.

Strollers are not permitted along the tour route nor are we able to store them in the Visitor Center lobby. We apologize for the inconvenience.

Concealed Carry Weapons
No weapons of any kind are permitted on the Miller Brewing Company campus. Oversized bags will be subject to search.

Booking a Tour
Tour reservations are recommended via our online booking system link above. Online reservations are accepted up to 8 hours prior to the tour, subject to availability. We reserve limited walk-in tour tickets. Should tours sell out for the day, we do offer various sampling opportunities on site. Please note: Your pre-booked reservation can be cancelled or changed up to 48 hours in advance of your tour. No refunds are available within 48 hours prior to tour time.

Daily Tour Times

Tours typically run every 30 minutes between 10:00 a.m. and 3:30 p.m. during winter hours of operation. Tour times can vary and we encourage you to check our online booking schedule for available tour options. Tours may run more frequently during peak summer season with extended hours.

Special Needs Tours

Miller Brewing Company welcomes guests with disabilities who wish to take its brewery tours. Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

We are able to accommodate many special needs tours. We ask that you contact us at 414-931-3552 at least 24 hours in advance so we may make arrangements for your visit.

Visitor Center hours of operation and holiday schedule

Winter hours of operation (Labor Day through Memorial Day) CST

Sunday Closed
Monday-Friday 10:00 am – 5:00 pm
Saturday 10:00 am – 5:30pm

Summer hours of operation (Memorial Day through Labor Day ) CST

Sunday 10:00 am – 4:30 pm (NO TOURS -- BEER GARDEN HOURS ONLY)
Monday-Saturday 10:00 am – 6:00 pm

2019 Holiday Schedule

Thursday, November 28   Closed – Thanksgiving 
Friday, November 29 Closed – Thanksgiving Break
Monday, December 23 Closed – Christmas Eve Break
Tuesday, December 24 Closed – Christmas Eve
Wednesday, December 25 Closed – Christmas Day
Monday, December 30 Closed – New Year's Eve Break
Tuesday, December 31 Closed – New Year’s Eve
Wednesday, January 1, 2020 Closed – New Year’s Day
Group and Private Tour Reservations


Group Tour Reservations are available via the online booking tool above and will receive a 15% discount for each attendee 21 and older if booked together. You must arrive at least 15 minutes prior to your tour time or we will release your reservation for public tour walk-ins. For your convenience, bus parking is available in our Visitor Center parking lot. Please click "contact us" in the header or call 414-931-3552 with your group tour reservation questions. No cancellations or refunds within 48 hours of your tour.

Private Tour Reservations are available solely upon request. Please click "contact us" in the header or call 414-931-3552 to inquire about private tour reservation availability and pricing.