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Tour Information

 

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Public Brewery Tours

 

 

Advanced reservations are required for all tour experiences.

Tickets are available up to 3 weeks in advance!

 

Miller Brewery Tour and Gift Shop Hours of Operation (CST)

 Sunday  Closed
 Monday

Closed

 Tuesday

Gift Shop: 10:00 am – 5:00 pm  

Tours Tickets Available Online

 Wednesday

 Gift Shop: 10:00 am – 5:00 pm  

Tours Tickets Available Online

 Thursday

 Gift Shop: 10:00 am – 5:00 pm  

Tours Tickets Available Online

 Friday

  Gift Shop: 10:00 am – 5:00 pm 

Tours Tickets Available Online

 Saturday

 

Gift Shop: 10:00 am – 5:00 pm  

Tours Tickets Available Online

 

Tour Location and Parking

Our Visitor Center is located at 4251 W State Street in Milwaukee, WI. Free parking is available at the Miller Visitor Center on a first-come, first-served basis.  

Public Tour Fee (Souvenir and beers included with each paid tour)

  • $20 (plus fees and tax) per Adult 21+ CREDIT CARD ONLY 
  • $10 (plus fees and tax) ages 3-20 (no beer sampling) and active military/veterans.
  • Free Admission 0-3 yrs

Tour Overview

Here in Miller Valley you will experience an 70 minute indoor/outdoor guided walking tour of nearly 170 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process. Our tours begin with a beer because… why not? We will immerse your senses as we take you back in time to our famous underground caves and historic, Bavarian-Style Miller Inn. Don’t worry, you will rejoin us in the 21st Century as we move on to our modern operations including our Brew House, Packaging and Distribution Centers. Ice-cold refreshing samples of our finest brews will be served at various stops along the tour (and after!) for those 21 and older. Non-alcoholic options are also available.

Please note: This tour does include six blocks of indoor/outdoor walking with 46 mandatory / 56 optional stairs.

Strollers are not permitted along the tour route, however wearable baby carriers are permitted. We apologize for the inconvenience.  Limited luggage size self-service rentable lockers are available on a first-come, first-served basis.

Personal Items

As we are a food manufacturing facility, we do not allow the following items for safety and security reasons:

Personal bags, purses, fanny packs, crossbody bags, backpacks, diaper bags, camera bags, food and beverages.

Bags are not permitted on tour and must be stored in one of our rentable lockers for a nominal fee or in your personal vehicle.

Note: Please secure your vehicle as we are not responsible for theft or damage in our parking lot.

Concealed Carry Weapons

No weapons of any kind are permitted on the Miller Brewing Company campus. 

 

 

Accessible Tours

Miller Brewing Company welcomes guests with disabilities who wish to take its brewery tours.

ADA Accessible Tours: Subject to availability. We ask that you contact us at 414-931-3552 at least 24 hours in advance so we may make arrangements for your visit.

Service Animals: Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

Miller brewery building
Miller Brewing Company Historical Tour

Take a walk back in time as we explore Miller’s nearly 170 year history of brewing in Milwaukee. This tour is approximately 2 hours in length and includes considerable indoor/outdoor walking. The Historical tour features stops in our Historic Caves, Miller Inn, Stables, and the original Gettelman Farmhouse. Along the way you will learn about Frederick Miller’s passion for making quality beer, innovation, and expansion of the brewing process in the early 1900’s, the Brewery’s survival during the prohibition era, and the impact Frederick C. Miller had on Miller Valley and the city of Milwaukee. You will sample ice cold beer at various stops throughout this experience and will receive a souvenir gift to commemorate your tour. You must be 21+ with a valid ID to sample our great beer. Non-alcoholic options are also available. This special tour is available select Fridays at 12:00pm and 2:00pm and is offered at $35 per guest. Tickets can be purchased online.

Please Note: The tour is photo friendly. We do not permit personal bags, backpacks, purses, fanny packs, crossbody bags, diaper bags, or strollers on our tour. Limited rentable lockers are available at the Visitor Center for a nominal fee. The tour include approximately 30 required stairs. Please dress comfortably for the weather and the walk.  ID's will be verified upon check-in.

Cancellation Policy

You can cancel up to 2 days before your start time for a full refund, with no refunds after that.

Fred Miller Plank Road Brewery
Miller Brewery Archives Tour

Join us for a brand-new tour experience that takes you in to the heart of the Miller Brewery archives. Here you will see the history and heritage of Miller Brewing Company, spanning over the course of almost 170 years! The archives contain thousands of objects, artifacts, packaging, artwork, records, correspondence, and photographs. Some Miller family records date back to the eighteenth century and new material is continuously being added as the company evolves and new products are introduced! Tour fees are $60 per person, which includes a one-hour guided tour of our history center led by our archivist. These tours are offered on select Friday's at 10:00 AM on a limited, first come-first serve basis. All tickets can be purchased online.

 

Please Note: The tour is photo friendly. We do not permit personal bags, backpacks, purses, fanny packs, crossbody bags, diaper bags, or strollers on our tour. None of the items you see are for sale and we will not appraise any items either. ID's will be verified upon check-in.

Cancellation Policy

You can cancel up to 2 days before your start time for a full refund, with no refunds after that.

Visitor Center hours of operation and holiday schedule

2024 Holiday Schedule

Monday, May 27th CLOSED – Memorial Day
Thursday, July 4th CLOSED – 4th of July
Monday, September 2nd CLOSED – Labor Day
Thursday, November 28th  CLOSED- Thanksgiving
Friday, November 29th CLOSED- Thanksgiving
Tuesday, December 24th CLOSED-Christmas Eve
Wednesday, December 25th CLOSED-Christmas Day
Tuesday, December 31st CLOSED- New Years Eve
Wednesday, January 1st 2025 CLOSED- New Years Day

 

Holiday lights