Tour Information

Public Brewery Tours

Tours typically run from 10:00AM-3:00PM and advanced reservations are required for all tour experiences. Tickets are available up to 2 weeks in advance!

Tour Location and Parking

Our Visitor Center is located at 4251 W State Street in Milwaukee, WI. Free parking is available at the Miller Visitor Center on a first-come, first-served basis.  

Public Tour Fee (Souvenir and beers included with each paid tour for guests 21+)

• $20 (plus fees and tax) per Adult 21+ CREDIT CARD ONLY 
• $15 Active military/veterans
• $15 (plus fees and tax) ages 3-20 (no beer sampling but includes non alc. options)
• Free Admission 0-3 yrs

Tour Overview

Here in Miller Valley you will experience an 75 minute indoor/outdoor guided walking tour of nearly 170 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process. Our tours begin with a beer because… why not? We will immerse your senses as we take you back in time to our famous underground caves and historic, Bavarian-Style Miller Inn. Don’t worry, you will rejoin us in the 21st Century as we move on to our modern operations including our Brew House, Packaging and Distribution Centers. Ice-cold refreshing samples of our finest brews will be served at various stops along the tour (and after!) for those 21 and older. Non-alcoholic options are also available.

Please note: This tour does include six blocks of indoor/outdoor walking with 46 mandatory / 56 optional stairs.

Strollers are not permitted along the tour route, however wearable baby carriers are permitted. We apologize for the inconvenience.  Limited luggage size self-service rentable lockers are available on a first-come, first-served basis.

Personal Items

As we are a food manufacturing facility, we do not allow the following items for safety and security reasons:

Personal bags, purses, fanny packs, crossbody bags, backpacks, diaper bags, camera bags, food and beverages.

Bags are not permitted on tour and must be stored in one of our rentable lockers for a nominal fee or in your personal vehicle.

Note: Please secure your vehicle as we are not responsible for theft or damage in our parking lot.

Concealed Carry Weapons

No weapons of any kind are permitted on the Miller Brewing Company campus. 

Inclement Weather

We reserve the right to cancel and/or delay tours at our sole discretion due to unsafe weather conditions, emergencies or any other unforeseen circumstances affecting the brewery. If your scheduled tour is cancelled by our team, you will be notified by email and receive a full refund (including tour price, and applicable taxes/service fees). If your tour or sampling is cancelled, we welcome you to rebook a future experience on our website at your own convenience. 

Cancellations, Late Arrivals & No-Shows

We ask that visitors plan to arrive at the Miller Visitor Center at least 15 minutes prior to their scheduled reservation time. We may not be able to accommodate late arrivals or incomplete groups for brewery tours. Please allow plenty of time to get here. We are not responsible for heavy traffic, delayed flights, road construction, or other delays. Brewery tours cannot be held or delayed for late-arriving groups. Groups who arrive late may not be able to be rescheduled and may receive an alternate experience from what they booked. We unfortunately do not issue refunds for no-shows or late arrivals. Cancellation or rescheduling requests must be received at least 48 hours in advance to receive a refund. Refunds include the tour price plus tax. Service fees are non-refundable unless we cancel tours and sampling due to inclement weather or other circumstances. In most cases, we are unable to reschedule bookings for that same day or weekend. 

Accessible Tours

Miller Brewing Company welcomes guests with disabilities who wish to take its brewery tours.

ADA Accessible Tours: We are pleased to offer ADA accessible tours for guests utilizing wheelchairs. Please note that availability may vary. We kindly request that you reach out to us at 414-931-3552 at least 24 hours in advance, so we can make arrangements for your visit.

Service Animals: Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

Miller Brewing Company Historical Tour

Take a walk back in time as we explore Miller’s nearly 170 year history of brewing in Milwaukee. This tour is approximately 2 hours in length and includes considerable indoor/outdoor walking. The Historical tour features stops in our Historic Caves, Miller Inn, Stables, and the original Gettelman Farmhouse. Along the way you will learn about Frederick Miller’s passion for making quality beer, innovation, and expansion of the brewing process in the early 1900’s, the Brewery’s survival during the prohibition era, and the impact Frederick C. Miller had on Miller Valley and the city of Milwaukee. You will sample ice cold beer at various stops throughout this experience and will receive a souvenir gift to commemorate your tour. You must be 21+ with a valid ID to sample our great beer. Non-alcoholic options are also available. This special tour is available select Fridays at 12:00pm and 2:00pm and is offered at $35 per guest. Tickets can be purchased online.

Please Note: The tour is photo friendly. We do not permit personal bags, backpacks, purses, fanny packs, crossbody bags, diaper bags, or strollers on our tour. Limited rentable lockers are available at the Visitor Center for a nominal fee. The tour include approximately 30 required stairs. Please dress comfortably for the weather and the walk.  ID's will be verified upon check-in.

Cancellation Policy

You can cancel up to 2 days before your start time for a full refund, with no refunds after that.

Miller Brewery Archives Experience

Join us for a brand-new experience that takes you in to the heart of the Miller Brewery archives. Here you will see the history and heritage of Miller Brewing Company, spanning over the course of almost 170 years! The archives contain thousands of objects, artifacts, packaging, artwork, records, correspondence, and photographs. Some Miller family records date back to the eighteenth century and new material is continuously being added as the company evolves and new products are introduced! Fees are $60 per person, which includes an hour visit to our archives. The visit will be led by our archivist, who will take you through some of the highlights of our collection. You will also have a chance to browse at your leisure and our archivist will be available for any follow up questions and to provide additional information. Once your visit is complete, you will receive a souvenir gift and a complimentary ticket to take our public brewery tour to help round out your experience! These tours are offered on select days on a limited, first come-first served basis.

Please Note: The tour is photo friendly. We do not permit personal bags, backpacks, purses, fanny packs, crossbody bags, diaper bags, or strollers on our tour. None of the items you see are for sale and we will not appraise any items either. ID's will be verified upon check-in.

Visitor Center hours of operation and holiday schedule

2024 Holiday Schedule