Tour Information

Tour Information

TOUR INFORMATION

Tour Fee: Souvenir glass and beers included with each paid tour

• $10 (plus fees and tax) per Adult 21+
• Free Admission 0-20 yrs (no beer sampling) during daytime hours
• 15% Group Tour Discount is available Groups for 15 adults or more.  Contact us here with your request.

Tour Overview

Here in Miller Valley you will experience an indoor/outdoor guided walking tour of over 165 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process. Our tours begin with a beer because… why not? We will immerse your senses as we take you back in time to our famous underground caves and historic, Bavarian-Style Miller Inn. Don’t worry, you will rejoin us in the 21st Century as we move on to our modern operations including our Brew House, Packaging and Distribution Centers. Ice-cold refreshing samples of our finest brews will be served at various stops along the tour (and after!) for those 21 and older. Water and soft drinks are available for guests under 21 or upon request.

Please note: This tour does include considerable walking including 46 mandatory / 56 optional stairs.

Strollers are not permitted along the tour route nor are we able to store them in the Visitor Center lobby. We apologize for the inconvenience.  Limited luggage size self-service rentable lockers are available on a first-come, first-served basis.

Concealed Carry Weapons

No weapons of any kind are permitted on the Miller Brewing Company campus. Bags are not permitted on tour and must be stored in one of our self-service rentable lockers or in your personal vehicle.  Note:  Please secure your vehicle as we are not responsible for theft or damage in our parking lot.  

Booking a Tour

Walk-in tours are available on a limited basis Thursdays/Fridays only.  Tours run hourly starting at 10:30 am with last tour departing at 2:30 pm.  

Tour Parking

Free parking provided at the Miller Visitor Center on a first-come, first-served basis.  

Special Needs Tours

Miller Brewing Company welcomes guests with disabilities who wish to take its brewery tours. Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

We are able to accommodate many special needs tours. We ask that you contact us at 414-931-3552 at least 24 hours in advance so we may make arrangements for your visit.

Visitor Center hours of operation and holiday schedule

Group and Private Tour Reservations

Group & Private Tour Reservations are available on a limited basis as we continue to rebuild our staff, we apologize for any inconvenience. Please contact us in advance for scheduling opportunities here.