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Tour Information

Tour Information




MILLER BREWERY TOUR CLOSURE NOTICE:  At Molson Coors, the health and safety of our employees and guests is a top priority. In an abundance of caution, our Miller Visitor Center and Brewery Shop remain closed until further notice. While we know this is disappointing to our fans, we are taking extraordinary safety precautions and following the guidance of government health authorities to help mitigate the spread of the coronavirus, also known as COVID-19. We continue to assess this situation and will reopen only when it is safe for everyone.


Tour Fee: Souvenir glass and beers included with each paid tour

  • $10 (plus fees and tax) per Adult 21+
  • Free Admission 0-20 yrs (no beer sampling)
  • 15% Group Tour Discount is available Groups of 15 adults or more

Tour Overview
Here in Miller Valley you will experience an indoor/outdoor guided walking tour of over 160 years of brewing history. Experience everything from Fredrick Miller’s arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today’s brewing process. Our tours begin with a beer because… why not? We will immerse your senses as we take you back in time to our famous underground caves and historic, Bavarian-Style Miller Inn. Don’t worry, you will rejoin us in the 21st Century as we move on to our modern operations including our Brew House, Packaging and Distribution Centers. Ice-cold refreshing samples of our finest brews will be served at various stops along the tour (and after!) for those 21 and older. Water and soft drinks are available for guests under 21 or upon request.

Please note: This tour does include considerable walking including 46 mandatory / 56 optional stairs.

Strollers are not permitted along the tour route nor are we able to store them in the Visitor Center lobby. We apologize for the inconvenience.

Concealed Carry Weapons
No weapons of any kind are permitted on the Miller Brewing Company campus. Oversized bags will be subject to search.

Booking a Tour
Tour reservations are recommended via our online booking system link above.  Please note:  Online reservations are available up to 15 min prior to tour start time, subject to availability. We reserve very limited walk-in tour tickets and urge you to book online in advance to skip the lines.  If you do not see your desired tour time on a given day, that tour time is likely sold out and unavailable. Should you choose to walk-in to book in person, wait times may be lengthy for the next available tour depending on time of year. Your online reservation can be cancelled or changed up to 48 hours in advance of your tour.  No refunds are available within 48 hours prior to tour time. Note:  Available online tour times are posted approximately 3 months in advance.

Daily Tour Times

Tours typically run every 30 minutes between 10:00 a.m. and 3:30 p.m. during winter hours of operation. See below for a list of seasonal extended hours. Tour times can vary and we encourage you click on "Book Now" at the top of the page to view daily available tour openings. Tours may run more frequently or as late as 4:00 pm Monday through Saturday during peak summer season. Note: We do offer beer garden hospitality hours, full retail operations and limited brewery tours on Sundays between Memorial Day and Labor Day seasonally.

Special Needs Tours

Miller Brewing Company welcomes guests with disabilities who wish to take its brewery tours. Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

We are able to accommodate many special needs tours. We ask that you contact us at 414-931-3552 at least 24 hours in advance so we may make arrangements for your visit.

Miller brewery building
Visitor Center hours of operation and holiday schedule

Winter hours of operation        (Labor Day - Memorial Day / CST)  

Monday-Friday 10:00 am – 5:00 pm  
Saturday 10:00 am – 5:30 pm
Sunday Closed

Summer hours of operation  (Memorial Day - Labor Day / CST) 

Monday-Saturday 10:00 am – 6:00 pm
Sunday 10:00 am – 4:30 pm

2020 Holiday Schedule

Sunday, May 24 Open – Memorial Day Weekend
Monday, May 25 Closed – Memorial Day
Saturday, July 4 Open – 4th of July
Sunday, Sept 6 Open – Labor Day Weekend
Monday, Sept 7 Closed – Labor Day
Thursday, November 26   Closed – Thanksgiving 
Friday, November 27 Closed – Thanksgiving Break
Thursday, December 24 Closed – Christmas Eve 
Friday, December 25 Closed – Christmas Day
Thursday, December 31 Closed – New Year’s Eve
Friday, January 1, 2021 Closed – New Year’s Day
Saturday, January 2, 2021 Open – Welcome 2021!
Holiday lights
Group and Private Tour Reservations


Group Tour Reservations are available via the online booking tool above and will receive a 15% discount for each attendee 21 and older if booked together. You must arrive at least 15 minutes prior to your tour time or we will release your reservation for public tour walk-ins. For your convenience, bus parking is available in our Visitor Center parking lot. Please click "contact us" in the header or call 414-931-3552 with your group tour reservation questions. No cancellations or refunds within 48 hours of your tour.

Private Tour Reservations are available solely upon request. Please click "contact us" in the header or call 414-931-3552 to inquire about private tour reservation availability and pricing.

Server with full beer glasses