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Special Events

What's New in Miller Valley?

We have a variety of activities to share with you each year in Miller Valley. Whether it's a specialized innovative brand event, the newest beer tasting right off the line, or one of our unique brewery events that the whole city talks about… you will be sure to find something just right for you. Peruse our upcoming event calendar below and join us for some Miller Time soon. Prost!

Current Events Upcoming Events

 

“Explore 4” – 4 Beers For $10

Ongoing

The Miller Brewery tour is one of the most popular tourist attractions in Milwaukee. It’s an activity you definitely don’t want to miss when you come to town. Sometimes, however, logistics get in the way and you find yourself with limited time before your next destination. Well now you don’t need to wait to taste our ice-cold Miller beers! Swing on by for your choice of 4 refreshing brews of your choice on tap and receive a souvenir pint glass as a memento of your occasion. Enjoy your time right here in Miller Valley with a few cold ones… there is no better place in Milwaukee to be! Don’t be surprised when you pick up your souvenir pint to find a free beer token inside as a thank you for supporting Miller Brewing Company for over 160 years. This token can be redeemed for another Miller Beer at variety of local establishments around Milwaukee.

Explore 4 beer sampling is available daily throughout the year. Swing by for your taste of of Miller Time today!

*Outdoor seating availability offered seasonally

CHEERS WITH BEERS!

Location:
Miller Brewery Tour
4251 W State Street
Milwaukee, WI 53208
414-931-BEER

Cost: $10.00 per 21+ customer
Available:  Ongoing
Age Restriction: Must be 21+ with valid picture ID to purchase and consume beer.

HOLIDAY LITES

Miller Valley Holiday Lites

This year Miller Brewing Company is celebrating its 16th year of Holiday Lites… WOW!  Join us as we Lite Up the Valley on Friday and Saturday nights beginning 12/6 through 12/21.  The Holiday Lites experience is a mini tour consisting of our opening video, famous Miller Caves and the Holiday Lites show itself. This is a FREE indoor/outdoor walking tour so please come dressed for the weather!

After your touring experience, registered tour guests are welcomed inside for beer sampling.  Holiday Lites wouldn’t be the same without a batch of private stock Frederick Miller’s Chocolate Lager.  This seasonal treat is available during Holiday Lites for those 21 and older with valid ID.  Fred’s tried and true favorite, along with many more great brews on tap, will be sure to top off your night just right. 

We have added even more lights this year to make it our best show yet.  While you’re here, be sure to check out our giant tree made of 150 beer kegs. And as your night comes to an end and you bundle up to pursue your remaining holiday plans, we invite guests 21 and older to draw for great prizes or discounts in our famous Brewery Shop.  It’s the perfect place to shop for the beer lover in your life for their special holiday wish list.

Special community partners will be joining us throughout each weekend.  This year’s lineup:

Dec 6: 1 Free Summerfest Ticket to the first 500 Registered Tour Guests

Dec 7: Registered Tour Guests 21+ may enter to win a 4 pk of Tickets to the Guf’s & the Willy Porter Band on Dec 31 at the Pabst Theater

Dec 13: Registered Tour Guests can meet the Milwaukee Brewer’s Famous Racing Sausages and Bernie Brewer from 6-7 pm in the historic Stables

Dec 14: Registered Tour Guests can meet the Milwaukee Brewer’s Famous Racing Sausages and Bernie Brewer from 6-7 pm in the historic Stables

Dec 20: Registered Tour Guests can meet the Milwaukee Brewer’s Famous Racing Sausages and Bernie Brewer from 6-7 pm in the historic Stables

Dec 21: The last night for Holiday Lites tours plus great beers after your tour!

 

Don’t forget, you too can give back to the community during this festive time of year by bringing a new, unwrapped Toy-for-Tots or a non-perishable food item for Hunger Task Force.

Please note:  Our Holiday Lites tours will run every 20 minutes between 4:40 p.m. - 9:00 p.m. as advertised.  Children of all ages are welcome, however strollers are not permitted on tour.  Holiday Lites tours this season will be free of charge.  Should you need assistance for any reason, please call us 24 hours in advance at 414-931-BEER or 414-931-3552 so we may make arrangements prior to your visit.

CHEERS!

Location:

Miller Brewery Tour

4251 W State Street

Milwaukee, WI  53208

414-931-BEER

CostFree

DatesDecember 6, 7, 13, 14, 20, 21

TimesTours run every 20 minutes from 4:40 p.m. through 9:00 p.m.

Age Restriction: All ages welcome!  Must be 21+ with valid picture ID to sample beer.

The Champagne Of Beers

Dec 16 through Dec 28

Champagne of Beer

Launched December 30, 1903 (just in time for New Year’s), Miller High Life has affectionately been known as “The Champagne of Beers” for over 100 years. Perfect for celebrating the Holidays, “The Champagne of Beers” will help you ring in your New Year on tour Dec 16th through Dec 28th (check www.millerbrewerytour.com for holiday schedule). 

While you’re here, The Girl in the Moon who has adorned every Miller High Life bottle and can since 1907, will “escort” you throughout your visit.  She is ever-present here in Miller Valley as “she sits on a crescent moon amidst a star-filled sky, a clear glass in her left hand.”  Although there is no official record of how the famous girl was created, our tour guides might share a tale or two of her legend while you taste what made Milwaukee famous.

Location:
Miller Brewery Tour
4251 W State Street
Milwaukee, WI  53208
414-931-BEER

Tour Cost: $10 per guest 21+ with valid ID

Age Restriction: All ages welcome!  Must be 21+ with valid picture ID to sample beer.

 

Upcoming Events

No upcoming events available at this time. Please check back later.