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Special Events

What's New in Miller Valley?

We have a variety of activities to share with you each year in Miller Valley. Whether it's a specialized innovative brand event, the newest beer tasting right off the line, or one of our unique brewery events that the whole city talks about… you will be sure to find something just right for you. Peruse our upcoming event calendar below and join us for some Miller Time soon. Prost!

Current Events Upcoming Events


“Explore 4” – 4 Beers For $10


The Miller Brewery tour is one of the most popular tourist attractions in Milwaukee. It’s an activity you definitely don’t want to miss when you come to town. Sometimes, however, logistics get in the way and you find yourself with limited time before your next destination. Well now you don’t need to wait to taste our ice-cold Miller beers! Swing on by for your choice of 4 refreshing brews of your choice on tap and receive a souvenir pint glass as a memento of your occasion. Enjoy your time right here in Miller Valley with a few cold ones… there is no better place in Milwaukee to be! Don’t be surprised when you pick up your souvenir pint to find a free beer token inside as a thank you for supporting Miller Brewing Company for over 160 years. This token can be redeemed for another Miller Beer at variety of local establishments around Milwaukee.

Explore 4 beer sampling is available daily throughout the year. Swing by for your taste of of Miller Time today!

*Outdoor seating availability offered seasonally


Miller Brewery Tour
4251 W State Street
Milwaukee, WI 53208

Cost: $10.00 per 21+ customer
Available:  Ongoing
Age Restriction: Must be 21+ with valid picture ID to purchase and consume beer.


Miller Valley Holiday Lites

This year Miller Brewing Company is celebrating its 16th year of Holiday Lites… WOW!  Join us as we Lite Up the Valley on Friday and Saturday nights beginning 12/6 through 12/21.  The Holiday Lites experience is a mini tour consisting of our opening video, famous Miller Caves and the Holiday Lites show itself. This is a FREE indoor/outdoor walking tour so please come dressed for the weather!

After your touring experience, registered tour guests are welcomed inside for beer sampling.  Holiday Lites wouldn’t be the same without a batch of private stock Frederick Miller’s Chocolate Lager.  This seasonal treat is available during Holiday Lites for those 21 and older with valid ID.  Fred’s tried and true favorite, along with many more great brews on tap, will be sure to top off your night just right. 

We have added even more lights this year to make it our best show yet.  While you’re here, be sure to check out our giant tree made of 150 beer kegs. And as your night comes to an end and you bundle up to pursue your remaining holiday plans, we invite guests 21 and older to draw for great prizes or discounts in our famous Brewery Shop.  It’s the perfect place to shop for the beer lover in your life for their special holiday wish list.

Special community partners will be joining us throughout each weekend.  This year’s lineup will be coming soon.  Please check back on this event description for more information in the coming weeks.

Don’t forget, you too can give back to the community during this festive time of year by bringing a new, unwrapped Toy-for-Tots or a non-perishable food item for Hunger Task Force.

Please note:  Our Holiday Lites tours will run every 20 minutes between 4:40 p.m. - 9:00 p.m. as advertised.  Children of all ages are welcome, however strollers are not permitted on tour.  Holiday Lites tours this season will be free of charge.  Should you need assistance for any reason, please call us 24 hours in advance at 414-931-BEER or 414-931-3552 so we may make arrangements prior to your visit.



Miller Brewery Tour

4251 W State Street

Milwaukee, WI  53208



Start Date:  December 6, 2019 @ 4:40 p.m.

End Date:  December 21, 2019 @ 9:00 p.m.

Age Restriction: All ages welcome!  Must be 21+ with valid picture ID to sample beer.

Ugly Sweater Launch Party

November 21

Miller Lite Ugly Sweater Launch Party

The holidays are upon us and the eggnog is about to flow.  What on earth will you wear?  We just might have the perfect solution for you.  Join us for our 2nd Annual Miller Lite Ugly Sweater Launch party complete with beers and cheer.  This is the one and only location in town to get your Miller Lite ugly sweater so don’t snooze in that comfy armchair next to the fire, come one down and toast the season with us.  If you have been good this year, go all out and treat yourself to that ugly beanie, scarf or more to complete the outfit.  We even have an ugly sweater vest this year!  

When you arrive, we’ll greet you with Miller Lite, an early tasting of Frederick Miller’s Chocolate Lager, unbelievable giveaways and more if 21 or older.  That’s right, just for showing up you will be entered to win!  We have limited stock so beat the crowds and shop early when these release or you’ll be left holding that bag of coal when everyone else’s bags are brimming with goodies.  Happy Shopping!

Miller Brewery Tour
4251 W State Street
Milwaukee, WI  53208

Cost: Free admission.  Retail merchandise pricing applies

Date:  Thursday, November 21, 2019 from 5:00 p.m. - 8:00 p.m.

Age Restriction: Must be 21+ with valid picture ID to consume beer & enter for giveaways


Holiday Wreath Workshop

November 20, 2019


Cozy up in the Historic Miller Inn for a night of crafts and craft beer. Owner and Designer of Jane Kelly Floral, Kelly Kregel, leads you through a DIY wreath workshop to create your own wreath, just in time for the Holidays! Tickets include 3 miller beers, malt beverage or ciders, plus all wreath building materials. Bring a friend, or a few, and create with us!

Tickets may be purchased here for $75 each.  Note there are a limited number of spots available. Must be 21+ to purchase tickets and attend the event.


Historic Miller Inn
3931 West State Street
Milwaukee, WI  53208

Cost: $75 per guest 21+ with valid ID

Date:  Wednesday, November 20, 2019 from 6:30 p.m. - 8:30 p.m.

Age Restriction: Must be 21+ with valid picture ID to sample beer.

Upcoming Events

December 31

The Champagne Of Beers