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Special Events

What's New in Miller Valley?

We have a variety of activities to share with you each year in Miller Valley. Whether it's a specialized innovative brand event, the newest beer tasting right off the line, or one of our unique brewery events that the whole city talks about… you will be sure to find something just right for you. Peruse our upcoming event calendar below and join us for some Miller Time soon. Prost!

Current Events Upcoming Events



Miller Brewing’s time-honored tradition of lighting up the valley began in the 1950’s and was re-launched in 2004.  It has continued to grow over the years and we now welcome well over 12,000 community guests annually during this festive event! 

With our tour program, retail store and special events temporarily closed due to the covid-19 pandemic, we are once again offering this drive-up version of Holiday Lites nightly from 6 pm - 10 pm between December 1 through December 25.  Please remain in your cars and park between the A-frame signs on either side of State Street.  Tune your radio station to 91.1 FM.  For your safety, and for the safety of those around you, please do not exit your car or enter the sidewalk area.  If you are unable to secure a spot between the A-frame signs, please make a loop around the block and return in 5 minutes for the next show.

To ensure everyone can attend Holiday Lites this year, we have extended the shows from 6 to 10 pm every night of the week. Shows last approximately 5 min each with a minute and a half intermission to allow for traffic flow.  If you have just finished a showing, be generous with that holiday giving spirit and safely merge back into traffic lanes allowing the next group of cars to enter. We need everyone’s help to keep this a safe and enjoyable experience.

This year we are excited to announce there is a limited supply of Chocolate Lager for online purchase at  You may purchase a 32 oz. crowler of this time-honored traditional beer for local pickup at the Miller Visitor Center (sorry, we are unable to ship beer).  Purchase instructions will be sent upon checkout with date/time/location information.

We hope you enjoy Miller Valley’s Holiday Lites show this year and we look forward to having you back in-person as soon as possible.  Cheers for a safe, happy and healthy holiday season to all!



Upcoming Events

No upcoming events available at this time. Please check back later.